Big Data can be applied in two ways:
1. The most mathematical way that is through the use of data and directly with an algorithm to build the different odds for each game.
2. Intuitive way, combining it with information, sensations, knowledge and of course, data.
Knowing how to use all the data you have from each game and the information you have about each player, be it injuries, long trips, etc.
Benefits of Big Data:
1. Data is objective in some way and above all they are more isolated from the emotions, therefore it will not depend on your mood if you have a good or bad streak, in the end you must bet on what the data tells you.
2. They allow you to get to things that perhaps knowledge cannot reach or does not reach with certainty, for example, it may give you the feeling that a certain thing always usually happens, but it is simply a feeling, the data confirms those feelings and they give you a very important plus of confidence.