There is a new set of technologies together with data analysis, for example important innovation territories.
A new market has been born in the world of materials, tools and accessories for sports practice.
This in the real world translates into practice on rackets, bicycles, poles, balls, helmets or swimsuits that promise to improve small but fundamental aspects.
For the Spanish Sáez Ávila, for example, technology would provide enormous new possibilities such as 4D printing, which uses 3D printers to create intelligent three-dimensional objects from hydrogel resins, active polymers or even living tissues that promise to transform such sport. as we know it.
“They are materials that react to heat, humidity or cold,” says the CEO of Sports Data Campus.
These new products would allow to increase performance, reduce fatigue, avoid injuries, improve precision and can become an intelligent mesh into which to incorporate sensors that would generate a new world of data for analysis that would allow optimizing training, choosing athletes with a more future promising or even preventing an injury long before it happens.
“In high competition, every little detail makes the difference between winning or losing even at the championship or world scale,” says sports analyst Nate Silver.
In this new scenario, brands struggle to design those work tools to make a difference.
This struggle was evidenced by the smart polyurethane swimsuits that swept the 2009 Swimming World Cups in Rome and were banned the following year.
Now we see it even in the classic athletic shoes that cushion the impact and multiply the traction capacity in each stride creating a new generation of records and athletes with fewer diseases.